WEBSTER BANK / WHAT MATTERS MOST
It's one thing to launch a new brand platform. It's another thing to live and breathe it. To put our new positioning to work, we partnered with Harris Interactive Research and had our bankers hit the streets to survey thousands of people to find out what matters most to them - in banking and in life. Then we ran contextual ads based off the results, to show our findings and engage people in honest conversations about what really does matter.
One family told us that making up for lost time spent serving in the military was what mattered most. So we surprised them with a camping trip to get some of that time back.
The campaign let Webster put a stake in the ground and establish that they weren't like other banks. When we know what truly matters our customers, we can better serve them by showing how Webster Bank is "Living Up to You".
INFOGRAPHIC - SURVEY RESULTS
LANDING PAGE
SOCIAL CONTENT
VIDEO / SOCIAL CONTENT
BROADCAST - "PHILLIPS FAMILY"
BRANCH TAKEOVER EVENT
PHOTOGRAPHY
