Total Wine & MOre / THE PERFECT PAIRING

Total Wine & More is a brand built around a better store experience, and their associates go through special training to ensure they always guide customers to the right bottle. While their store experience might be top-shelf, their brand and digital presence was - in the well, if you will. We started by crafting a new brand strategy, voice and visual vocabulary reflecting the handcrafted, high touch details found in every store. From there we built them an entirely new e-commerce website from the ground-up, reimagined their connected retail experience and rolled out a new brand campaign. Cheers to that.

BRAND VIS ID

moodboard_small.jpg

WEBSITE

website.jpg

CATALOG / PRODUCT PAGES

product_pages.jpg

UX MOODBOARD

UX_moodboard.jpg

IN-STORE POSTERS

posters4.jpg
posters3.jpg

PACKAGING

packaging.jpg

SOCIAL VIDEO

RETAIL INNOVATION