DUNKIN' DONUTS / SUMMER CHILL

Two champions singing about their love of iced coffee. We called it Summer Chill. Which became an album complete with four music videos. A pop video. An EDM video. A country video. And a Latin love video. The videos were supported by a universe of content and advertising to help make the campaign larger than life. There was even a listening party, at the Hard Rock Café, which featured a live performance by Gronk and Big Papi.

We hit a million+ views in less than five days of launching the first video and we had 7th most viewed commercial on YouTube. The campaign received extensive national and international media coverage from Esquire, Radar Online, BuzzFeed, E!, Bleacher Report, Sports Illustrated, Okay! Magazine, Yahoo!, iHeartRadio, Complex, FOX Sports, TMZ, MSN, The Huffington Post, Paper Magazine, Devour, Playboy, USA Today (FTW), AOL, The Washington Post, CBS Sports, Campaign, Adweek, Shoot Magazine, and many others.

When it was all said and done, we achieved 845.6 million impressions and a host of industry accolades including two gold CLIO Awards and a Webby.