DUNKIN' DONUTS / CAMP COMMITMENT
Dunkin' Donuts has a commitment to getting every customer's coffee just right. This commitment means that if you are not happy with your coffee, Dunkin' will make it right. No questions asked. To support this promise, Dunkin' asked us to create awareness. So we created Camp Commitment. A new-age, spiritual retreat, where all Dunkin' employees go to learn about this commitment to excellence. Odell Beckham Jr. and Eli Manning are spokesmen for Dunkin', and are technically also employees. So they went too.
VIDEO / CAMP COMMITMENT
VIDEO / TEASER
VIDEO / OUTTAKES
IN-STORE POINT-OF-PURCHASE
SIGNAGE
PHOTOGRAPHY