DUNKIN' DONUTS - BEACH HOUSE

What do Gronk & Papi do when they’ve become global rock stars overnight? Naturally, they rent a beach house, fill it with Dunkin’ Iced Coffee and invite everyone to follow along. We called it Gronk & Big Papi’s Beach House. The idea was to pick up where the last campaign left off to show where these two champions are now, chilling poolside and enjoying everything that comes with having a hit record. They played games, they partied, they hung out poolside, they went for dips, they were surrounded by fabulous friends, giving viewers an all new and a much deeper view into this dynamic duo’s relationship. And boy, did they watch. The summer-long campaign notched 165 million media impressions.