DUNKIN' DONUTS / THE ART OF THE CRAFT

Dunkin’ Donuts was looking to let New Yorkers know that Cold Brew Coffee had arrived. Craft brewed in small batches, it’s a unique spin on iced coffee, and needed an equally unique launch. So who better to help get the word out than one of the NFL’s truest originals? We created a documentary to capture Odell, unscripted, crafting his message for the masses and a catchy music video that had Dunkin' lovers singing all over town. To add some professional polish, we partnered him up with renowned producer and musician, KOVAS, who helped Odell bring it all to life.

Accolades: CLIO Sports Awards - Bronze / Cynopsis Sports Media Awards / MITX / Featured in BBDO's list of 150 Innovative Advertising Examples